Googles propensity to create and destroy tech at alarming rate aside, what is there to be gained in immersive audio? Atmos sounds borderline real in a good setup. What are the current limitations for high end HT audio that this is looking to improve upon?
DTS X is much better than atoms. No channel or group limits etc.
But Dolby has already won the race. Cinemas are all Dolby Atmos, movies are, sound stages etc etc. They won the marketing race so they won out in the end.
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